Jeitto is a credit and financial services fintech for lower classes in Brazil with the goal of improving the client’s financial health.

The company has an application that makes a credit analysis in an uncomplicated way and with high knowledge of the target audience it serves. The app evaluates and establishes a risk score and credit limit definition, in 2 minutes, through an algorithm that tracks customer interactions and cell phone usage habits, all in line with the General Data Protection Regulation. This value proposition results in a higher customer approval rate with controlled risk, low acquisition cost and a simple and accessible customer experience.

Most of the more than 3 million fintech customers throughout Brazil – who have a fixed monthly income between R$1,000.00 and R$3,000.00 – use the digital credit application to pay basic utility bills, such as electricity, water and telephone, as well as having money for market and food expenses, supplementing the monthly income of these families.

With Rise’s investment, the perspective is to accelerate fintech’s growth through investment in technology to create new financial products and services, new strategic partnerships, and increase the customer base.