EuReciclo is a reverse logistics certifier that created the post-consumer packaging recycling credits model from scratch in Brazil. It connects companies that sell packaged products to cooperatives and recycling operators that sort and dispose of waste. To certify companies throughout Brazil, it uses the environmental compensation model, which consists of ensuring that the same volume of packaging that a company places on the market has been destined for recycling.

Companies that contract EuReciclo and opt for compensation at the national level, then receive the EuReciclo seal to stamp their packaging and communicate to consumers their commitment to recycling.

The partnership between the companies and EuReciclo stimulates the entire recycling chain. By adopting the seal, they allocate credit resources to collection and sorting operators. Since 2017, Eureciclo has transferred more than R$22 million to cooperatives and operators and has already ensured the recycling of more than 400 thousand tons of post-consumer waste. In addition to being a certified B Corp, it is the only Brazilian company present in the 50 To Watch ranking, a list that brings together companies from all over the world that seek solutions to combat the climate crisis.

With the capital raised from Rise and the other investors, in addition to continuing to scale the current core business, it will structure its own vehicles to invest directly in the bottlenecks of the chain in Brazil.